Cadena explained, “Most people are on their phones more so than other devices and, according to industry data, 95 percent of SMS are opened within three minutes of being received. In fact, videos have the most attention-grabbing power. There is no other communication tool as effective as a VMS.” VMS can collaborate with all types of content industries to create an effective and compelling video message. The videos are shared through SMS using a link attached with a text highlighting the contents featured in the video link. Cadena’s team has developed a video format that uses up to 85 percent less data and works not only with smartphones, but also basic phones. “Our solution helps deliver video messages to reach out to the bottom of the pyramid—areas with less penetration of smartphones and limited internet-access—to considerably improve the broadcasting of information to a wider audience,” states Cadena.
Most people are attached to their phones and 95 percent of the SMS are opened within three minutes of being received. There is no other communication tool as effective as a VMS
The platform has proven to be extremely useful in multiple cases and can be leveraged by governmental entities to broadcast essential information during natural disasters or state emergencies. Politicians and political parties are the other entities that can utilize this platform to connect to a wider range of voters to promote their political agendas and offerings. Likewise, NGOs can leverage the platform to broaden their educational services to remote areas as well as bring awareness regarding harmful diseases and geopolitical situation pertaining to a particular area.
Recently VMS has collaborated with Scholas Occurrentes, an education and peace organization established by the current pontiff—Pope Francis— to engage the youth. They have also become a part of the One for All campaign of United Nations to help them spread the goals of sustainable development and basic rights to far-flung areas and larger groups. VMS engages with celebrities and sportspersons to monetize the content they share online. For instance, they have been working for years with Cristiano Ronaldo and some major soccer clubs to help them reach a wider fan base.
Cadena is helming VMS toward a prosperous future and is now collaborating with various leading banks and insurance companies to bring forth the utility of SMS into the BFIS space.