Mark43: Perfecting the Fundamentals of Public Safety
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Mark43: Perfecting the Fundamentals of Public Safety

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Scott Crouch, Co-founder & CEO, Mark43Scott Crouch, Co-founder & CEO
As an undergraduate at Harvard, Scott Crouch was assigned a class project to investigate how police departments collected and shared data. Crouch along with his two college friends Matthew Polega and Florian Mayr started working on the project with Massachusetts State Police department to carry out data analysis. Around that time, in 2012, the police officers were manually handling their data as the department’s software was outdated. “What we found was the technology industry had left these guys 20 years behind the times. So, we decided to reinvent from scratch how police officers can work with technology,” mentions Crouch. With no background in law enforcement, the trio started spending time with the police department studying the procedures. As a result of tremendous research and development, the three friends created a software to help the police stay alert on fields rather than managing time-consuming paperwork comprising the criminal records and arrest reports.

The software was like a common notebook for the officers in the police department including the ones on field duty. Any information recorded on an officer’s phone was automatically synced with other officers’ devices. It empowered the officers to identify crucial data such as crime rates or places with significant danger, which in turn would help allocate themselves for the tasks at hand more effectively.

The project later evolved into a full-fledged company—Mark43—even before the co-founders graduated. A fellow executive advised Crouch to not to pursue this company as it will take a decade to get its first large city police department on board. Such an advice did not stop Crouch from leading the company. Two years later, Mark43 signed its first deal with the Metropolitan Police Department in Washington, D.C. The company decided to build the product in tandem with the Metropolitan Police Department as Mark43 did not have a completely functional product at that time. Together with the police department, the company created a next-generation records management system (RMS) for law enforcement officers to analyze and share data, make arrests, and file reports.

“Officers are now completing arrest reports before they get to the station. With this solution, basic reports take about five minutes and the most complicated of arrests are done in less than half the time it used to take,” says a patrol officer at Washington, D.C. Metropolitan Police Department. With the help of RMS, the department experienced 50 percent reduction in arrest report writing time and 80 percent reduction in incident/offense reporting time. Therefore, in total it saved 238,000 hours per year on report writing and effectively added over 110 officers to patrol on the field.

RMS & CAD—Integrated Software Platforms

The public sector is dominated by vendors that deliver antiquated, on-premise software with poor service and support. “We are bringing a new mindset to technology in the government space. By coupling amazing design, modern technology, and premier service, we are bringing new life to a stagnant industry,” asserts Crouch.

Mark43 is the first to offer an integrated software platform—RMS—built on true multi-tenant cloud architecture and industry-leading AWS GovCloud. Streamlined data collection, availability of information at fingertips, removal of information silos, and increased security and stability in the cloud are all the salient features of RMS. It simplifies the law enforcement data collection and management allowing the officers to collect, manage, analyze, and share information over a cloud-based records system. The application enables patrol officers to capture incident information quickly and helps administrators and analysts to focus on utilizing that information to work.

While most public safety agencies and police departments struggle to keep track of incident data in several systems and handwritten logbooks, RMS puts everything in one place. The platform makes critical data searchable and scannable easily and quickly, empowering departments to make informed decisions and effectively allocate resources.

Mark43’s RMS and CAD leverage the data an agency already collects to keep first responders safe and well-informed

Last year, the company launched a computer-aided dispatch (CAD) system, which is being rolled out in cities such as Washington, New Jersey, and California. Based on the latest cloud technology, CAD enhances the speed and performance of an emergency response. The configurable tools embedded within CAD are designed to comply with the existing workflows and easily adapt to tomorrow’s possibilities that police departments might have to face. The system is lodged with automatic vehicle location (AVL) mapping that keeps dispatchers, call takers, and units connected to the areas they safeguard. It provides cloud mobility by demonstrating field response with a mobile unit view, which is optimized to be used in laptops or tablets in vehicles.

Both the platforms are currently used by police departments, sheriff’s offices, and emergency communication centers nationwide. RMS helps cops to write arrest and incident reports 50 percent faster, which saves them time to spend on fields. The company’s CAD system helps turn the data obtained from these reports into immediately accessible and potentially life-saving background information on suspects for 911 dispatchers and first responders.

Mark43’s RMS and CAD leverage the data an agency already collects to keep first responders safe and well-informed. The two platforms make reliable and actionable data accessible for first responders. Facilitating critical information about a person or location at first responders’ disposal, Mark43 capacitates them to handle dangerous or violent situations without any hassle. As both the software are natively linked to federal, state, and local databases, they eliminate the need to sift through multiple search results from various applications.

Significant Accomplishments and a Futuristic Vision

Recently, Mark43 accrued $38M in Series C funding led by General Catalyst and Breyer Capital with participation from other investors. The funding was followed by a stellar 2017 for the company with 550 percent increase in customer growth, executive hires from Google, and the opening of new facilities in California, Los Angeles, North Carolina. “After spending years on the field with officers and perfecting the fundamentals of public safety software, it’s really gratifying to have the kind of year we had in 2017,” expresses Crouch. The company intends to utilize the funding to expedite software development, deployments, sales, and promote its vision of equipping public safety with a unified platform to analyze and share critical data in the cloud. The latest round of funding powered by new hires uniquely positions the company to capitalize on the momentum and launch new products in the market. Current, Mark43 is developing a digital evidence system, which is capable of uploading footage from police body cameras and comparing it with case files and crime logs.

Till date, Mark43 has deployed its core software applications—RMS and CAD—for 13 public safety agencies across the U.S. and expects to implement it for over 30 agencies by the end of this year. The company’s user-friendly technology is embraced by departments of all sizes for reducing time in report writing and utilizing that significant time on the field. Mark43’s cloud-based platforms provide secure, reliable, and cost-effective hosting for public safety agencies that look to advance criminal justice information sharing across jurisdictions.

Mark43 is focused on developing its product offerings and expanding its customer footprint. The company—with its team of 150 employees—envisions unlocking new opportunities across the public safety industry by strategically building new relationships with its partners and customers. The company also has plans to expand domestically and internationally across the globe including the U.K., Canada, and New Zealand. “In the future, we are looking to expand into courts and social services. What we want to become is the largest governance platform that connects all the siloed agencies to each other,” reveals Crouch.

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Company
Mark43

Headquarters
New York, NY

Management
Scott Crouch, Co-founder & CEO

Description
Mark43 offers a single, cloud-native platform for dispatch, records, evidence, and analytics. It is built to meet the demands of public safety professionals worldwide. Mark43 empowers communities and their governments with new technologies by increasing engagement with personalized, device-agnostic tools to improve safety and quality of life for all. The company’s modern, intuitive software enables agencies to leverage new efficiencies, share data seamlessly, and focus more on the communities they serve. Of all, Mark43 enhances first responder safety, operational efficiency, and investigative effectiveness with artificial intelligence.

Mark43 News

Polaris Wireless and Mark43 Partner to Bring 3D Location-Enabled Computer-Aided Dispatch Systems to Police and Fire Departments

MOUNTAIN VIEW, Calif. & NEW YORK: Polaris Wireless, a provider of software-based wireless location solutions, announced it is partnering with Mark43, a leading cloud-based public safety software provider, to integrate 3D location technology into computer-aided dispatch (CAD) systems for public safety organizations. This enables police and fire departments to track personnel and assets with pinpoint location, including indoors and in high-rise buildings, with floor level accuracy. This level of granularity in location tracking delivers enhanced situational awareness and improved operational efficiency, which in turn helps save lives and additional costs.

Mark43 CAD powers field response with a mobile unit view optimized for laptop or tablet use in vehicle. Built on the industry-leading AWS GovCloud, Mark43 works with police and fire departments to make sure web-connected units stay mobile in the cloud. With the additional functionality 3D Location provides, command and control centers can improve public safety operations such as directing firefighters to the correct floor in a structural fire or ensuring SWAT teams enter from the correct floor of a high-rise building. Even in more routine situations, such as tracking officers or equipment in a large municipal headquarters, 3D Location helps increase efficiency and allocate resources more wisely.

“Giving command and control centers full visibility into first responders’ locations is crucial when it comes to emergency dispatch, where every second counts,” said Scott Crouch, Mark43 Co-Founder and CEO. “We are always aiming to integrate the best possible capabilities into our suite of offerings, and we look forward to working with Polaris Wireless to increase safety and efficiency for our first responders.”

“Our 3D Location is enabling new use cases in public safety applications with our partnership and integration into Mark43 CAD systems,” said Amir Sattar, Senior Vice President of Operations for Polaris Wireless. “Dispatching police and firefighters to the precise location, including the correct floor number, represents a major advancement for public safety and a significant benefit for the communities they serve.”

Mark43 is purpose-built in the cloud to support interoperability with third-party systems and devices. This enables the Mark43 CAD to seamlessly integrate with the Polaris Wireless 3D Location Platform, which is cloud-based and available to application developers via a standard Android and iOS Software Development Kit (SDK). The platform relies on Polaris Wireless’ innovative 3D location technology which is able to locate devices on the vertical axis within 3 meters, floor level, utilizing all available signals and sensor measurements combined with the company’s patented algorithms. By operating independently, or ‘over the top’, of wireless carrier networks, the platform is truly universal, enabling applications to locate any device on any network, an important consideration when police and fire departments operate devices across several networks.

Added Sattar, “Mark43 and Polaris Wireless are currently exploring opportunities to trial the application with public safety organizations and we look forward to measuring the tangible benefits that our combined solution delivers.”