The software was like a common notebook for the officers in the police department including the ones on field duty. Any information recorded on an officer’s phone was automatically synced with other officers’ devices. It empowered the officers to identify crucial data such as crime rates or places with significant danger, which in turn would help allocate themselves for the tasks at hand more effectively.
The project later evolved into a full-fledged company—Mark43—even before the co-founders graduated. A fellow executive advised Crouch to not to pursue this company as it will take a decade to get its first large city police department on board. Such an advice did not stop Crouch from leading the company. Two years later, Mark43 signed its first deal with the Metropolitan Police Department in Washington, D.C. The company decided to build the product in tandem with the Metropolitan Police Department as Mark43 did not have a completely functional product at that time. Together with the police department, the company created a next-generation records management system (RMS) for law enforcement officers to analyze and share data, make arrests, and file reports.
“Officers are now completing arrest reports before they get to the station. With this solution, basic reports take about five minutes and the most complicated of arrests are done in less than half the time it used to take,” says a patrol officer at Washington, D.C. Metropolitan Police Department. With the help of RMS, the department experienced 50 percent reduction in arrest report writing time and 80 percent reduction in incident/offense reporting time. Therefore, in total it saved 238,000 hours per year on report writing and effectively added over 110 officers to patrol on the field.
RMS & CAD—Integrated Software Platforms
The public sector is dominated by vendors that deliver antiquated, on-premise software with poor service and support. “We are bringing a new mindset to technology in the government space. By coupling amazing design, modern technology, and premier service, we are bringing new life to a stagnant industry,” asserts Crouch.
Mark43 is the first to offer an integrated software platform—RMS—built on true multi-tenant cloud architecture and industry-leading AWS GovCloud. Streamlined data collection, availability of information at fingertips, removal of information silos, and increased security and stability in the cloud are all the salient features of RMS. It simplifies the law enforcement data collection and management allowing the officers to collect, manage, analyze, and share information over a cloud-based records system. The application enables patrol officers to capture incident information quickly and helps administrators and analysts to focus on utilizing that information to work. While most public safety agencies and police departments struggle to keep track of incident data in several systems and handwritten logbooks, RMS puts everything in one place.
Mark43’s RMS and CAD leverage the data an agency already collects to keep first responders safe and well-informed
Last year, the company launched a computer-aided dispatch (CAD) system, which is being rolled out in cities such as Washington, New Jersey, and California. Based on the latest cloud technology, CAD enhances the speed and performance of an emergency response. The configurable tools embedded within CAD are designed to comply with the existing workflows and easily adapt to tomorrow’s possibilities that police departments might have to face. The system is lodged with automatic vehicle location (AVL) mapping that keeps dispatchers, call takers, and units connected to the areas they safeguard. It provides cloud mobility by demonstrating field response with a mobile unit view, which is optimized to be used in laptops or tablets in vehicles.
Both the platforms are currently used by police departments, sheriff’s offices, and emergency communication centers nationwide. RMS helps cops to write arrest and incident reports 50 percent faster, which saves them time to spend on fields. The company’s CAD system helps turn the data obtained from these reports into immediately accessible and potentially life-saving background information on suspects for 911 dispatchers and first responders.
Mark43’s RMS and CAD leverage the data an agency already collects to keep first responders safe and well-informed. The two platforms make reliable and actionable data accessible for first responders. Facilitating critical information about a person or location at first responders’ disposal, Mark43 capacitates them to handle dangerous or violent situations without any hassle. As both the software are natively linked to federal, state, and local databases, they eliminate the need to sift through multiple search results from various applications.
Significant Accomplishments and a Futuristic Vision
Recently, Mark43 accrued $38M in Series C funding led by General Catalyst and Breyer Capital with participation from other investors. The funding was followed by a stellar 2017 for the company with 550 percent increase in customer growth, executive hires from Google, and the opening of new facilities in California, Los Angeles, North Carolina. “After spending years on the field with officers and perfecting the fundamentals of public safety software, it’s really gratifying to have the kind of year we had in 2017,” expresses Crouch. The company intends to utilize the funding to expedite software development, deployments, sales, and promote its vision of equipping public safety with a unified platform to analyze and share critical data in the cloud. The latest round of funding powered by new hires uniquely positions the company to capitalize on the momentum and launch new products in the market. Current, Mark43 is developing a digital evidence system, which is capable of uploading footage from police body cameras and comparing it with case files and crime logs.
Till date, Mark43 has deployed its core software applications—RMS and CAD—for 13 public safety agencies across the U.S. and expects to implement it for over 30 agencies by the end of this year. The company’s user-friendly technology is embraced by departments of all sizes for reducing time in report writing and utilizing that significant time on the field. Mark43’s cloud-based platforms provide secure, reliable, and cost-effective hosting for public safety agencies that look to advance criminal justice information sharing across jurisdictions.
Mark43 is focused on developing its product offerings and expanding its customer footprint. The company—with its team of 150 employees—envisions unlocking new opportunities across the public safety industry by strategically building new relationships with its partners and customers. The company also has plans to expand domestically and internationally across the globe including the U.K., Canada, and New Zealand. “In the future, we are looking to expand into courts and social services. What we want to become is the largest governance platform that connects all the siloed agencies to each other,” reveals Crouch.