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Technology leaders have too many choices these days. They have so many options that they can get distracted from the most basic imperative of effective and efficient delivery of technology services. New technology is being presented at a faster rate; cognitive computing, artificial intelligence, bots, the Internet of Things (IoT), cloud, blockchain technology, and data lakes just to name a few. A steady trend that is becoming apparent to me in the public sector is the growing distraction by the latest fad or buzz word, going in several directions at once, often not implementing anything or at least not implementing it well, and compounding the issue by not putting the appropriate support in place once the technology is finally implemented. Shiny new objects cause confusion, and fads should not be confused with the daily business value that is: providing support for the mission critical technology already in place.
"Managers must learn to collect driven metrics to define successful customer service by analyzing indicators and trends"
I see more and more state leadership acknowledging the strategic value of IT and its role in improving agency effectiveness while at the same time exhibiting a lower tolerance for any disruption in service regardless of the severity. A CIO must give more attention to evaluating their current IT processes. These are the processes that support the current technology and measure customer service to optimize customer satisfaction. The best way to achieve these goals is to adopt a series of best practices that benefit the supporting groups on two levels: setting customer expectations, and providing service accountability.
Providing Accountable Service
Approximately 12 months ago, Nebraska initiated an IT consolidation effort.
One of the first questions that our customers asked us when we took over IT support was, “What service levels can I expect?”
Our response was consistent, “What is your service level now?”
Whether doing business in public or private industry, the answer is often similar, “It’s good,” or, “We simply don’t have time to gather that information.”
In both the private and public sector, the organization needs to be able to monitor performance progress against service goals. If technology leaders are not tracking “Fundamental Data” then decision makers must rely on intuition, perception, or simply, what they want to believe. There are a multitude of IT Service Management (ITSM) tools that can assist in evaluating the effectiveness and efficiency of the work getting done. Unfortunately many are simply used as a workflow tool and the analytics are either rudimentary or nonexistent. At some point, managers must learn to collect driven metrics to define successful customer service, and they do this by analyzing indicators and trends. This is the key to improving a level of service.
Exceeding Customer Expectations
Response time and first call resolution are often the deciding factors between a good and bad customer support experience. Fortunately, the State of Nebraska is moving towards a single Enterprise ITSM tool to assist the agencies in tracking and measuring this valuable information. Sample information gathered by using an ITSM tool would be:
• the customer’s preferred contact channel
• the total number of incidents and service requests assigned during a time period
• the requests sorted by category
• the number and types of requests that are assigned to a particular resolving group or agency
• the average time to “resolution”
• survey results
Managers can use ITSM to easily look back at data and gain awareness as to how their customers want to interact (portal, phone call, etc.) and how they were handled by the support team. Not having the structure in place to track these data points is a road block to any organization’s improvement and results in lost opportunities due to misconceptions.
Here are the top three reasons to buy into ITSM:
• Gain back lost Opportunities: An ITSM tool helps business managers identify the gaps in service, analyze data trends, and eliminate the root cause of issues. Not only does actionable data improve the overall support of your customers’ needs, any issues that might otherwise go unnoticed get highlighted before they become unresolved.
A Service or Help Desk typically handles hundreds of tickets per day. There are frequently a significant number of recurring tickets, meaning that efficiency and productivity are both lost in solving the same issue repeatedly.
• Set Customer Expectations by your Proven Standards: Structured data in the form of metrics help frame your Service Level expectations both internally, and with your customers. An ITSM tool can provide real-time service level updates allowing you to plan confidently within a timeline. We already know that good customer service revolves around quick, accurate communication. Setting accurate expectations up front empowers both sides of the business to prepare for the unexpected.
• Data changes perception into reality: From determining what actually happened with a particular incident/service request, to managing a level of service for an agency, department or team—fundamental data gives managers the ability to analyze service levels objectively.
There are numerous reasons and purposes for utilizing a Service Management tool to gather information on incidents and service requests. The primary reason can be found in simple economics, specifically the cost of lost productivity. The structure and process that is required to be able to input useful data and obtain meaningful metrics. In Nebraska, we communicate what is important by measuring trackable data and then by analyzing the story told by the metrics.
The result is not only enhanced customer service, but a continued desire to improve the level of service provided to our customers.